Interior Design and Staging – Case Studies

Interior Design and Staging – Case Studies.

Working with clients existing furniture.

Its not always empty properties that we home stage. Sometimes a client is living in the property, or has rented it out part furnished, and requires the interiors of the property to be improved. By working with existing furniture and filling in the missing gaps a huge difference can be noticed for photography and viewings. If you’d like an interior’s consultation, our head interior stylist Natalie can come and view the property and offer an interiors consultation (from £180).

Or Natalie is happy to work with the existing furniture and by rearranging or adding more pieces – ether by rental or purchase – a transformation can also be made to create a beautifully interior styled home.

Interior Design and staging – Case Study – Rutland Gate, Knigthsbridge.

This is the clients second property I have assisted with and the benefits of interior styling are clear to see! The property had been rented out partly furnished so the client required items to complete the look. Using the items currently in the property, the flat was decorated and the tenants items removed. Due to the narrow firedoors, we did have to use a hoist to have the furniture moved into the flat. Sometimes this is recommended and we would make all the necessary arrangements.

More info on this property can be seen on Knight Frank here.



Interior Design and staging – Case Study – Rusham Road, Wandsworth

Natalie was asked to come and view a fantastic house here in Rusham Road, Wandsworth. The owner had some furniture, but for various reasons they had not furnished the ground floor two receptions rooms – probably themost important rooms for creating a positive first impression. The client akse dfor several quotes so I was delighted when Cullum Design was asked to do the work. I think the before and after photos show how we work to each property in terms of styling. The quote from the client made me very happy!

‘We chose Cullum Design from a shortlist of three companies for the task of furnishing two rooms in our family home which we had refurbished for the purposes of marketing the house for sale. These were a formal drawing room and formal dining room, which, being spaces somewhat underused by us, had been left out of the extensive renovations carried out over time on the rest of the house, a five-bedroom Victorian semi in London. The work nevertheless had to be done if we were to achieve a full price for the house as the rooms were the first to be seen on entering it; it had to be done so as to achieve maximum visual impact reflecting a luxurious but contemporary aesthetic; and it had to be done to a tight budget consistent with the short-term benefit. We selected Cullum Design because of its immediate understanding of, and sympathy with, the brief, its flexibility in devising a specification (including preparedness to acquire items of furniture that more closely matched our aspirations), an impressive range of furniture and accessories available more or less immediately, competitive pricing/terms of business, and (most importantly) a personable but highly professional approach to doing business, meeting deadlines and making the client feel important. The end result spoke for itself and the “staged” rooms drew much favourable comment from those viewing the property. At the time of writing this commendation, we had received (and accepted) an offer in excess of our asking price, a figure at the very top end on a £psf basis of prices achieved for residential property in our area. This in a decidedly soft real estate market in London. We are firmly of the view that Cullum Design’s assistance was a significant contributor to this outcome.’

Mr. P Newman. This property was sold by Knight Frank, Wandsworth.