HOME STAGING IN LONDON
Home Staging Services in London
Cullum Design provides professional home staging services in London, helping properties sell or rent faster by presenting them in their best possible light. We work with estate agents, developers, landlords, and homeowners to transform empty or underperforming spaces into aspirational homes that attract buyers.
What Is Home Staging?
Home staging is the process of furnishing and styling a property to highlight its space, layout, and lifestyle potential. By using carefully selected furniture, artwork, lighting, and accessories, staging helps buyers emotionally connect with a property and better understand how it can be lived in.
Why Home Staging Works in the London Property Market
The London property market is highly competitive. Buyers make quick decisions based on first impressions, photography, and emotional response.
Professionally staged properties:
Photograph better for online listings, and in a digital age string photography and video content is essential.
Receive more viewings.
Feel larger, brighter, and more welcoming.
Often sell faster and at stronger prices.
Our Home Staging Process
Consultation - We assess the property, target market, and sales goals.
Design & Furniture Selection - We select furniture and accessories from our large furniture collection that appeal to the target buyer.
Installation - We deliver, install, and style the property.
Collection - We remove the furniture once the property is sold or let.
Who Our Home Staging Services Are For
Our clients include estate agents, property developers, landlords, and homeowners preparing properties for sale or rent.
Areas We Serve
We provide home staging services across London and surrounding areas.
Why Choose Cullum Design
- Over 20 years of interior design experience
- Trusted by London estate agents and developers
- Led by founder Natalie Fernbach
What Is Home Staging and Does It Really Work?
Home staging is the process of furnishing and styling a property to make it more appealing to buyers or tenants. In London’s competitive property market, it often helps properties sell faster and photograph better.
Home staging focuses on presenting a property in a way that highlights space, layout, and lifestyle potential. It helps buyers emotionally connect with a home and imagine living there.
Staged properties often attract more viewings and sell faster because they reduce uncertainty and create stronger first impressions.
Home staging is particularly effective for empty properties, new builds, and investment homes.
Unlike interior design, which focuses on how people live long term, home staging focuses on preparing a property for sale or rent.
OUR CLIENTS SAY...
‘I have had the great pleasure of working with Cullum Design over the past couple of years on numerous show apartments at Battersea Power Station, and they have produced consistently high results every time. They have a great range of good quality and stylish furniture and are a joy to work with, always collaborative and accommodating. I wouldn’t hesitate to recommend them wholeheartedly.’
G Siri, Head of sales at Battersea Power Station
How has the Home Staging Industry evolved?
Natalie spoke with Priya Rawal of The Luxury Property Forum recently
Natalie, it’s wonderful to catch up with you! So tell us, what makes Cullum Design special?
'Cullum Design offers a design-led home staging and furniture purchase service. We specialise in creating spaces that help properties stand out in the market. My parents set up the company, and we were the original staging company before staging was even a word! As a child, I helped during the holidays, so staging and interiors have been a big part of my life. Over the years, I’ve seen the industry change dramatically, and it’s been fascinating to be a part of that evolution.
And what led you to your current position?
Having worked with Cullum Design for many years, my journey began in my childhood, helping out during school holidays. My deep-rooted connection to the company and the industry naturally led me to take on the role of Managing Director. My role has evolved over the years from being hands-on with installs and removals to focusing more on meeting new clients, managing the day-to-day operations, and leading our incredible team of stylists and logistics experts.'
How wonderful! and what does a typical working day look like for you?
'I split my time between being in the office and on-site at various projects. My days in the office involve strategic planning, client meetings, and managing operations. On-site days are more dynamic, involving overseeing staging projects, ensuring everything runs smoothly, and maintaining the high standards we’re known for. No two days are the same, which keeps things exciting.'
It sounds so interesting and busy! Please tell us about some exciting projects you are working on currently?
'Absolutely! The last 2.5 years have been incredibly busy, especially with our work at Battersea Power Station. We’ve dressed numerous apartments there, and each one was a unique project. Each apartment’s unique character made every staging project a fresh and exciting challenge.'
Amazing! And what has been your career highlight so far?
'Working at Battersea Power Station has definitely been a career highlight. Moving from one apartment to another, ensuring each space is perfectly staged, and witnessing the transformation and eventual sale of these properties has been incredibly rewarding. The support and collaboration with the team at BPS have made this journey even more memorable.'
Do you have any advice for someone looking to venture into your area of the luxury property industry?
'My advice is to gain as much hands-on experience as possible. Working on installs and removals of staging projects helps you understand how styling works in real time. Interior styling is very different from being a designer; our work focuses on top-layer styling, so having an eye for what works is crucial. Additionally, building relationships within the industry and continuously learning are key to success.'
Extremely good advice! What do you love most about the luxury property industry?
'I love the creativity and the opportunity to be bold with our designs. The luxury property market allows for innovative and imaginative styling. It’s also a very people-oriented industry, which I enjoy. The professional yet friendly and supportive nature of the industry makes it a joy to work in.
This is true! And finally, what does luxury mean to you?
As I get older and more experienced, luxury to me means having more time to do the things I love. Meeting new clients, exploring new projects, and developing new services are aspects I truly enjoy. Luxury is also about experiencing non-stuffy, flawless service with endless details thoughtfully planned out for you. It’s about creating and enjoying beautiful spaces without the hard work that goes into making them perfect!'
Cullum Design is a home staging company based in London and works in London and the surrounding area.
Our expert team of interior stylists, porters, picture hangers and drivers will help you to achieve a maximum return on your property. Home staging in London is an essential part of your property marketing. Our team will use items from our extensive collection of designer furniture and turn projects around within days. No long lead times for us! We know every day counts in the property market. Your property will make a stronger first impression both online and in person if it’s staged. Plus, agents agree that a staged property sells quicker than an empty one. Top agents recommend staging.
Home staging in London helps people to see your property at its best. Home staging creates a stronger online presence and a better impression for viewings.
Staging your property is an investment; agents agree that a staged property will sell quicker and for a better price than an empty property.
Awkward or small spaces will have a purpose by placing furniture in the rooms. Did you know rooms feel bigger with furniture?
AREAS WE COVER - ALL OF LONDON
Battersea | Berkshire | Brixton, Croydon, and Greenwich | Buckinghamshire | Chiswick | City of London, Westminster, and the West End | Ealing | Essex | Hertfordshire | Islington and Camden | Isleworth | Kensington, Chelsea, and Notting Hill | Kingston | Mayfair | Marylebone | Oxfordshire | Shoreditch, Hoxton, and parts of the Docklands | Surbiton | Teddington | Wandsworth