Independent advice for homeowners who want to maximise the value, appeal and
sale potential of their property — before appointing an estate agent.

A private advisory service for homeowners preparing to sell high-value property covering London, the Home Counties & Cotswolds property — focused on maximising value before going to market.

In the upper tier of the London market, value is shaped long before a property is formally introduced. Presentation, positioning, timing, and representation all influence the outcome — often more than the property itself.

Selling a property is one of the biggest financial decisions most people make. The right preparation, positioning and agent can materially affect both the price
achieved and the time it takes to sell.

Cullum Private provides a discreet, independent perspective before your property goes to market. We look at the property as a buyer would, identify where its potential can be improved, and help you make informed decisions about presentation, pricing strategy, marketing and agent selection.

We are not an estate agent.

We act as an experienced adviser on the owner's side, helping you
prepare the property and choose the right route to market.

This advisory ensures those elements are considered carefully, and aligned from the outset.

What this service is
A tailored, confidential service designed to prepare your property for a successful sale.

We work with you prior to listing, providing independent guidance on how your property should be presented, positioned, and brought to market.

The objective is simple:
To achieve the strongest possible result when you sell.

What the advisory includes
Each engagement is tailored, but typically includes:

Property assessment
A detailed review of how your property will be perceived in the current market.

Presentation strategy
Clear guidance on adjustments that materially improve value — from layout to detailing. We can style and edit your interiors to maximise presentation. Interior styling is hugely beneficial to all properties coming to sales or lettings market.

Positioning & timing
Advice on when and how to introduce the property to the market for maximum impact.

Agent selection & strategy
Independent guidance on choosing the right agent and approach.

Pre-market preparation
Ensuring everything is aligned before launch

The aim is straightforward: help you make better decisions before you put your
property on the market.

Why use Cullum Private?
Because choosing an estate agent should not be the first decision you make. The property's presentation, positioning and strategy can influence the outcome just as much.

We help you consider those decisions first, then recommend the right sales route.

What does it cost?

There is no fee to the homeowner for the advisory service. Where we introduce a homeowner to an estate agent and that introduction results in an instruction, Cullum may receive a referral fee from the agent. Any such relationship is disclosed clearly and does not change the advice we provide. You ar eunder no obligation to use our recommendations.

Is Cullum Private an estate agency service?
No. Cullum Private is an independent advisory service. We do not replace the estate agent; we help the homeowner make a more informed decision about how and with whom to sell.

“The best sale starts long before the first viewing.”

 

Case study
A property in Marylebone, valued at £3.75m had remained on the market for over two years without success.

Before - Over 2 years on the market
No meaningful offers

After advisory -Presentation and layout refined
New agent strategy introduced
Marketing and positioning redefined

Result - Sold within six months
Achieved full asking price (£3.75m)

A discreet and personal service
All advisory is handled privately and with complete discretion.

Arrange a confidential consultation
If you are considering a sale and would like a more strategic approach, you are welcome to get in touch.

"Amazing experience! I contacted Natalie to re-stage my house, which had been on the market for two years without selling. After her intervention, we purchased £10,000 worth of furniture at 75% off, thanks to her excellent contacts. Shortly afterwards, we successfully sold the property at the full asking price of £3.75 million. We’ve been absolutely delighted with the results of her Private Advisory work, a testament to the Private Property Advisory standard."