Property dressing in London benefits all properties. Home staging can add 10% to your sale price and sell your home 3 times faster, according to Zoopla.
Property dressing focuses on presenting a property to its best so that it is sold or rented more quickly and at a better price. It aims to make a home appealing to the highest number of potential buyers, helping the viewers to envision themselves living at that property and embracing such a lifestyle.
There are several techniques that focus on improving a property’s appeal by transforming it into an attractive and welcoming product that anyone would want. The best thing to do is to ask a professional such as a hme stager or a property stylist. Cullum Design offers both a full home staging service suplpying furniture for empty properties and also a property consulting service.
While some people may think that property dressing is only for high-end properties or that it is an expensive tool, the reality is that it can be a worthwhile investment for properties across the spectrum.
Here are some reasons why property dressing is a valuable part of the process:
1. Increased Sale or Rental Price – Property dressing can help make your property more attractive to potential buyers or renters, potentially leading to a higher sale or rental price. When a property is well-presented and professioanlly staged, it can create a positive first impression and increase perceived value.
2. Faster Sale or Rental – A well-staged property is more likely to attract interest quickly and stand out in a competitive market. This can lead to a faster sale or rental, reducing the time your property spends on the market and potentially saving you money in the long run.
3. Maximised Potential – Property dressing can help highlight the best features of your property and minimize any weaknesses. By showcasing its potential and creating a welcoming atmosphere, you can make your property more appealing to a wider range of potential buyers or renters.
4.Emotional Connection – Good property dressing can help potential buyers or renters see themselves living in the space.
While property dressing may involve an upfront cost, it is an investment that can pay off in terms of a higher sale or rental price, a faster transaction, and an overall more successful outcome. It is an important consideration when calculating the overall costs of selling or renting a property.
It is an essential part of the marketing process and isnt as expensive as you may think.
Home staging can involve a variety of tasks from decluttering, rearranging furniture, adding or removing items, and making decorating updates such as painting. I would recommend a deep clean including all upholstery and carpets. The goal is to create a space that is welcoming, neutral, and appealing to a broad range of buyers.
Kerb appeal is also very important as first impressions count. See your property through a potential buyers eyes. For example, paint the door, tidy up the front garden, clean the windows. These are things that can be done without employing a professional. Cullum Design have a team meber Darren who can help you with any painting work.
Think of the senses. Natalie makes her own candles and is keen on scents. Our home staging service will often include diffusers in every room too from Rituals. A natural diffuser is recommended, nothing with chemicals as this can be too overpowering.
Home staging is a popular service in London in a competitive market. It can help sellers make their properties more attractive to potential buyers. Our Home Staging London service offers property styling tailored specifically to your target demographic, market and location.
Take a look at our recent property dressing projects HERE
Get in contact with Natalie to see how we can help you.